Paul Mitchell
Gamified, Competitive, and Built for Beauty Pros
For Paul Mitchell’s “The Gathering 2013″ at Caeser’s Palace in Las Vegas, We Are Matik created a series of 5 custom built interactive pods, for attendees to not only learn about Paul Mitchell’s product offerings, but test their knowledge through unique game challenges.
Attendees received RFID badges with nametags upon registration which allowed them access to the games. Upon participation and successfully completing game challenges, attendees could accumulate points which could be redeemed at a prize center featuring a custom built leaderboard.
Play. Learn. Compete. Connect.
Through the progressively difficult game challenges as attendees achieved higher levels and competed for points, We Are Matik developed, designed and fabricated to seize an opportunity for attendees to not only learn about Paul Mitchell’s unique product offerings, but also bond through a playfully competitive and educational atmosphere.
