FX Infinity Box

Immersive content wells, powered by FXNow at SXSW

To celebrate and showcase FX’s new app, FXNow as well as their content line up, We Are Matik was tasked to create a number of activation experiences for the FX Fearless Factory at SXSW in 2015. Experiences included: Infinity Box, Mosaic Tablet Wall, and Interactive Content Tables, End tables with tablets integrated into the sides created what appeared to be an infinite well of content from the app.

Technical & Design Highlights

Custom-built end tables with embedded tablets created seamless interactive portals—mirrored interiors gave the illusion of infinite FXNow content.