Cisco Live 2025

Where Movement Becomes Connection

This large-scale linear LED wall was designed as a canvas for collective interaction. Multiple participants can engage simultaneously, with their gestures driving real-time digital responses across the surface. As people move, vibrant visuals flow between them—creating the illusion of shared energy being exchanged through motion.

The dynamic, artistic graphics serve as a visual metaphor for connectivity and collaboration, making the experience feel alive, social, and participatory. Designed to be highly group-friendly, the installation encourages interaction between strangers and naturally generates memorable, shareable moments for social media.

I served as Lead Creative, shaping the experience vision, interaction concept, and visual language, while collaborating closely with a multidisciplinary George P. Johnson team to bring Cisco’s message of human connection and networked power to life through movement and play.

Technical & Design Highlights

The experience was built using TouchDesigner to enable real-time, gesture-responsive interaction across the linear LED wall. Three distinct visual experiences were developed, each paired with its own audio, with branded animations featuring a simple call to action interspersed between them to provide pacing and reinforce Cisco’s messaging. I led the physical and spatial design of the installation and managed client communication, using Unreal Engine to visualize scale, interaction flow, and spatial intent—ensuring alignment between creative vision, brand, and technical execution.